CLIENT - PRIVATE LABELS, AMAZON SELLERS & VENDORS.
ROLE - ECO-FRIENDLY, ALLERGEN-FREE
RECOGNITION - CLIMATE PLEDGE FRIENDLY
YEAR - 2023
LAUNCH PROJECT

THE SITUATION

IT'S FAIR TO SAY THAT AEROSOLS ARE AS POPULAR AS EVER, AS GLOBAL SALES GROW YEAR ON YEAR.

THE MAJORITY OF RETAIL SPACE IS DOMINATED BY 'THE BIG FOUR' PRODUCERS. EVEN ON AMAZON IT CAN BE A CHALLENGE TO COMPETE ON PRICE AGAINST THE RETAIL-DOMINATING MARKET LEADERS WHO PRODUCE MILLIONS OF CANS EACH YEAR. SMALLER MARKETING BRANDS HAVE TO BE INNOVATIVE TO FIND PRODUCT RANGES THAT RETURN GOOD NUMBERS.

THE SAYING "THE RICHES ARE IN THE NICHES" FITS THE AEROSOL SPACE VERY WELL.

OBJECTIVE

COULD IT BE POSSIBLE TO DISCOVER A BIG NEW TRENDING NICHE, THAT IS EARLY IN THE GROWTH CURVE, AND CAN SUIT ONLINE MARKETPLACE VENDORS OVER RETAIL SPACE EXPERTS?

A NICHE THAT PRIVATE LABEL BRANDS CAN DOMINATE FROM THE OFFSET, TO GAIN AN INFLUX OF BUYER REVIEWS, AND MAINTAIN PAGE ONE RANKING? A NICHE THAT WOULD INSTANTLY ATTRACT 'PASSION PURSUIT' AUDIENCES FOR YOUR SOCIAL MEDIA TEAMS TO TARGET. ONE THAT WOULD DELIVER LOYALTY AND ADVOCACY IN EMAIL SUBSCRIBERS.

STEP IN GREENER AEROSOLS. CONSIDER THIS:-

THE MAJORITY OF THE 18 BILLION AEROSOLS PRODUCED EACH YEAR RELEASE VOC GASES (HYDROCARBONS) INTO OUR HOMES AND THE ATMOSTPHERE, SIGNIFICANTLY CONTRIBUTING TO ENVIRONMENTAL ISSUES. INDOOR AIR QUALITY FOR OUR FAMILIES AND IN PARTICULAR YOUNG CHILDREN CAN BE BADLY AFFECTED BY VOCS.

OUR OBJECTIVE BECAME CLEAR:- WE NEEDED TO DESIGN A WIDE RANGE OF AEROSOL PRODUCTS WHICH LIMIT THE INCLUSION OF HARMFUL VOCS SUCH AS BUTANE, WITHOUT REDUCING EFFICACY OR INCREASING UNIT COST FOR THE SELLER, AND THE METAPHORICAL 'HOUSEWIFE' BUYER.

SO THAT IS WHAT WE DID.

WHAT WE'VE DONE

1. PUT SIMPLY... 30+ YEARS OF AEROSOL FORMULATION CHEMISTRY WORK.

2. BEEN AT THE FOREFRONT OF INDUSTRY DEVELOPMENTS

3. BEEN WITNESS TO THE LAUNCH ATTEMPTS AND FAILURES OF VARIOUS MANUFACTURERS' ATTEMPTS TO SOLVE THIS IMPORTANT ISSUE.

4. IN 2023, AT OUR LABORATORY IN ENGLAND, USING THE LATESTS CUTTING-EDGE, ECO-FRIENDLY VALVE TECHNOLOGY, ECOFORMIX HAS DEVELOPED A SERIES OF 'GREENER AEROSOL' FORMULATIONS FOR A WIDE RANGE OF APPLICATIONS (HOME, AUTOMOTIVE, PERSONAL CARE, DIY ETC).

5. FROM Q1 2024, PRIVATE LABEL BRANDS CAN FIND OUT IF ECOFORMIX CAN MAKE A GREENER AEROSOL SOLUTION FOR THEIR BRAND AND APPLICATION.

SOME IDEAS

1. HOME PRODUCTS INCLUDING; AIR FRESHNERS, FURNITURE POLISH, GLASS CLEANER

2. COSMETIC PRODUCTS INCLUDING; DEODORANT / BODY SPRAY, SELF-TAN

3. FOOD PRODUCTS INCLUDING; CREAM, COOKING OILS

4. AUTOMOTIVE INCLUDING; ELECTRICAL CLEANER, MAINTENANCE SPRAY, BRAKE SPRAY

CONCLUSION

GREENER AEROSOLS STAND TO BECOME ONE OF THE BIG GROWTH NICHES FOR 2024 ONWARDS- AND ONLY IN THE ECOMMERCE SPACE.
THAT SAID, IF AN AEROSOL APPLICATION DOESN'T WORK FOR YOU, THEN THERE'S ALWAYS OTHER ECO-FRIENDLY OPTIONS SUCH AS; PUMP SPRAYS, CONDENSED OR CONCENTRATED BOTTLES, SOLID BARS OR CREAMS, AND SO ON.